Every September, Apple releases a brand-new phone. For the next few days, the world is buzzing with excitement. But when Samsung releases three new phones in February — one including a touch-screen that folds — no one seems to care.
In 2019, Apple released the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. Both the iPhone 11 Pro and iPhone 11 Pro Max featured an added third camera. When Android’s new Xiaomi Mi Note 10 featured a grand total of five cameras — the world barely batted an eye.
Despite all of Android’s impressive technological contributions, why does Apple get so much more hype?
Due to how well Apple has set up its network of products — dubbed the “Apple Ecosystem,” it’s easy to mindlessly upgrade to the newest iPhone. In Apple’s latest model, they shifted the logo on the back down, creating an uproar of disapproval among the Apple community. Why do people care so much about the minuscule changes Apple makes to their nearly-identical releases?
For example, Android’s One Plus 7 Pro features a pop-up selfie camera. When a user takes a selfie, the selfie camera pops up from the side. If the phone is dropped, the camera automatically retracts. I’d say that’s far more interesting than the new “dark mode” in IOS, Apple’s operating software.
Now don’t get me wrong, I love Apple. My iPhone 7 has served me well for the past two years, and has never failed to notify me of the latest news. The minimalistic design is impeccable, and they single-handedly revolutionized the industry when they first released their iPhone 3Gs.
But unlike other tech companies, Apple’s reliance on one specific look has enabled them to make money without taking too many risk. Apple has created a world for its users that makes it hard for them to leave.
For example, all your photos are immediately uploaded onto iCloud, and you can control your music through your MacBook, iPhone, HomePod or AirPods.
If you switch to an Android, you leave the Apple Ecosystem and sacrifice its convenience, making it easy for consumers to keep coming back for the latest iPhone and to forget about other products, such as the latest Google Pixel.
This makes Android one of companies who can take bigger risks back to back. In 2012, the HTC Droid DNA was released, which supported QI wireless charging. Five years later in 2017, the iPhone 8 was released, which also supported wireless charging.
In 2019, Android took a huge risk and developed folding phones. More than five folding phones were released. This was a huge jump for the smartphone world. If this is only the first generation of folding touchscreen phones, then the future of folding phones is going to be huge. And at least for now, Apple isn’t in on that action.
The hype around a new Apple release is exciting for long-time Apple users, but the innovation Android brings to their phones deserves just as much recognition.
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