Slime, fidget spinners, Stanley Cups, Labubus and squishy dumplings.
All of these consumer trends that seem long-lasting eventually die out. Shocker. The newest edition to the list of unnecessary products that haunt bank accounts and the stores that consistently have to restock them is Needohs.
Even though — unlike other trends — Needohs have been around in local stores and advertised for years, TikTok has rapidly popularized them.
They were originally launched by Schylling Toys in 2010, seeing a major surge in popularity during 2020, and now in 2025-2026.
There is no way people actually like them and would willingly buy them for up to $18.99, or actually use them for their real purpose as a sensory fidget toy — people only buy them to partake in the latest trend to cross their feed.
Needohs should be bought for the real purpose of reducing stress, anxiety and improving focus. So why are teenagers buying the same one in five different colors and styles?
Teenagers and young adults are spending hours going from store to store to go “Needoh hunting”, when in reality this is the biggest waste of time for something that will lose its popularity in a matter of months, if not weeks.
And, what about the hundreds of squishies bought in 2020 by the same people?
Or the Stanley Cups that you had to find every color and every limited edition of?
Gone. Forgotten. Left in the past, just like every other micro-trend that moves on in only a few months.
And don’t get me wrong, I own Needohs and think they make for great gifts and actually help to relieve stress — but the craze of hunting down and purchasing every possible one in stock gets out of hand.
All of these trends go up, but eventually they have to come back down. We need to realize that we don’t actually need dozens of Needohs.
Needohs are just proof of influenced consumerism. If they weren’t trending all over social media and people weren’t buying them nonstop, you would’ve never been inside a store and reached for this random, average stress-reliever squishy that could pop in one month.
It’s trendy and in style to own a Needoh, the blue dew drop is one of my favorites, but I don’t need the dew drop in every single color they sell because I already own one.
Not to mention, Needohs are absolutely disgusting. The number of people passing around the same Needoh from class to class, the number of times it gets dropped onto the floor and the sheer amount of germs it must carry without ever being washed.
That itself gives me more stress than it’s supposed to relieve.
This trend needs to be put in the past, and people need to realize that this is another consumer fad — a product or trend that experiences a rapid, intense surge in popularity in sales, only to fade away just as quickly.
These trends quickly vanish, and it’s much better to try out different products rather than the one trending at the time.
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