It Ends With Blake: Blake Lively deserves as much hate as she can get for the negligence of addressing domestic violence in the press tour for “It Ends With Us”

“Wear your florals!”

“Bring your friends!”

These are some of the bold ways Blake Lively marketed her most recent film, “It Ends With Us” — a movie adaptation of the popular Colleen Hoover novel that explores the topic of domestic violence.

Lively has shown how little she cares about addressing the matter of domestic violence while promoting the movie — and it’s disgusting. 

Lively — with very little character judgment — promoted the movie like it was just a chick flick such as “Legally Blonde” or “Clueless”, with zero mention of the sensitive topic it covers. 

I’ve been a diehard Blake Lively fan since my sixth grade “Gossip Girl” phase. But now that she has made her priorities clear, it’s hard for me to have a soft spot for the actress. 

When the topic of domestic violence was finally brought up in an interview with Fox 32 Chicago reporter Jake Hamilton, she responded in a sarcastic and bratty manner saying when people asked for advice on the topic, she would offer her “address, phone number or I could just location share you.”

In addition to the mockery in the interview, Lively, along with the rest of the cast, emphasized the importance of dressing up and wearing florals to the movie. This movie is about domestic violence — it’s not “Barbie.” 

And to make it even better, Lively released her haircare line Blake Brown only five days before the movie’s premiere, using the attention from the movie for her own financial gain. 

While Lively only seemed to focus on promoting the movie for her own benefit, her co-star and director of the movie Justin Baldoni took a different approach, using the platform to raise awareness for domestic violence.

All of the movies Baldoni has directed center around serious subjects — and the press tour does too. “Five Feet Apart” follows a couple with Cystic Fibrosis, “Clouds” is a true story about a boy with osteosarcoma and now he’s endorsing “It Ends With Us.”

He also opted out of the baking and bouquet-making lessons with the rest of the cast, instead doing interviews with news outlets such as Access Hollywood and Entertainment Tonight to promote the issue.  

In those interviews, when the topic of domestic violence came up, Baldoni gave very heartfelt and educated responses on the message the movie is trying to send. 

He’s made an effort to do it the right way.

Baldoni’s Instagram bio has the hotline for domestic violence. Lively’s mentions her three brands: Betty Buzz, Betty Booze and Blake Brown.

Baldoni stood off to the side during the premiere. Lively wore a custom Versace gown originally worn by Britney Spears in the early 2000s, making sure she is the center of attention.

Baldoni posted clips of interviews and the trailer for the movie, captioned with positive messages. Lively posted a video of her and other co-star Brandon Sklenar playing “flower pictionary” with the caption mentioning how she “is going to need therapy after this” — joking about how her drawing skills were humbled. 

In an Instagram poll of 148 people, 70% said they think Baldoni’s promotional method is better than Lively’s. People all over TikTok are publicly siding with him, while simultaneously pulling evidence from years ago that Lively has always been an influencer first, genuine human after — and I couldn’t agree more. 

It wasn’t until four days after the movie was released and people started noticing the negligence of the press tour that @itendswithusmovie on Instagram began posting about domestic violence. Baldoni had initially spoke out on the topic at least a week before Lively and the rest of the cast even acknowledged it. 

But of course, they only posted any of the press that Lively did regarding the topic — who cares about Baldoni anyway, right?

The “resources” highlight on the movie’s instagram account is an obvious attempt at covering up the drama. 

I hope that this PR nightmare is a lesson for Lively and other actors to care less about filling the theaters and take time to consider the actual content of the movie — because if not, TikTok cancel culture will Take. You. Down.