Amyotrophic Lateral Sclerosis, also known as Lou Gehrig’s Disease, is an incurable neurological disorder that inhibits voluntary muscle movement according to the National Institute of Neurological Disorders and Stroke (NINDS). The ALS Ice Bucket Challenge is meant to raise awareness about the disease. Nominees have 24 hours to pour a bucket of ice water on themselves and nominate more people to do the challenge. If the nominees fail to complete the task, they must donate money to the ALS Association. The challenge has caused donations to reach $4 million between July 29 and August 1 this year, contrasting the $1.12 million raised the same time last year according to the ALS Association website.
Check out how East staff and students are taking part in the challenge: